NB: Venue change

There’s a lot of talk about the importance of ‘narrative’ these days.

But what does that really mean, and how can we harness the power of story-telling to make our campaigns more effective?

This new full-day workshop includes:

  • Making story central to your campaign strategy. Learn creative tools from the Center for Story-Based Strategy to bring your campaign to life with drama, characters and imagery.
  • Understanding framing and meme creation. Communicate your values and the central conflict your campaign addresses to engage your audience and reclaim the agenda.
  • Using your personal story to engage and motivate others to action. Drawing on Marshall Ganz’ ground-breaking approach, best known for its application in ‘Obama-style organising’.

The workshop will include practical and participatory activities applied to real-life campaigning.

“Thank you for the story-based strategy workshop you ran for MADGE. I’ve found it really useful. These ideas work everywhere in energising and uniting people around all sorts of issues. Story based strategy allows issues to be understood and helps people take effective action. I’ve suggested use of this strategic approach to four separate groups working on environmental and social issues this year.”

Fran Murrell, MADGE


“The story-based strategy workshop Plan to Win ran for 100% Renewables was a valuable experience. While stories are a fundamental part of our organising program we hadn’t made the step to incorporating stories in our external communications and messaging. Holly’s carefully-prepared and well-executed workshop helped us take that step. We now routinely use a number of the tools in our planning we learned about in the workshop.”

Andrew Bray, formerly of 100% Renewables

When? 10am – 5pm, Saturday 13 April

Where? Brunswick, Melbourne – venue details upon registration.

Presenter: Holly Hammond, Director of Plan to Win. Holly is an experienced social movement trainer and facilitator who has completed Advanced Story-Based Strategy Practitioner Training in the US. See the People page for more information.

Cost: $50 – $100 depending on means. If money is a barrier to attending please contact us to discuss.

Register: Complete this short survey to secure your place in the workshop.

Queries? Contact Holly Hammond on 0421 508 446 or via the Contact page.


NB: Numbers are limited to a maximum of sixteen. Priority will be given to participants currently working on campaigns for social or ecological justice. Registration fee includes a copy of the Re:Imagining Change book (introduction to story-based strategy), handouts and further resources, plus refreshments. BYO lunch or buy it nearby.