The online discussion of Strategy and Soul is in full swing – get in touch if you’d like to join. Here’s two opportunities to be part of the face-to-face bookclub.


Weekend Workshop: Campaign Strategy with Soul

A 1 ½ day workshop to apply the insights from Strategy and Soul to campaign planning.

We’ll explore:

  • Framing your campaign around widely held values
  • Finding your high ground and sticking to it
  • Setting your own timeline, not reacting to the powerholders’
  • Developing creative tactics:
    • action logic (show, don’t tell)
    • if this, then that
    • dilemma demonstrations
    • making it real not just symbolic

Featuring special Skype session with Daniel Hunter, author of Strategy and Soul.

Come along with your own campaign challenges to workshop with others – you’ll leave with a bunch of new ideas for future campaigning.

This workshop is for people who have read Strategy and Soul and participated in Plan to Win’s online bookclub discussion. No more than 16 participants – be quick!

Timing: Saturday 14th February: 1:30pm-5:30pm (special Valentines treats!) and Sunday 15th February: 10am-4pm
Location: Brunswick (address provided on registration)
Cost: $50-$100 depending on means. Get in touch if cost is a barrier to your participation.
NB: Snacks and refreshments provided. No lunch break on the Saturday (eat before or BYO); we’ll order lunch in on the Sunday so bring extra cash or your own lunch.
RSVP: Contact Holly Hammond. Prior payment appreciated but not necessary.

Short Workshop: Strategy & Soul

An open discussion of Strategy and Soul for folks who have read the book… or are part way through!

Includes original campaign materials from the Reader’s Guide and video of Daniel Hunter discussing the book and campaign.

Timing: 2pm-5pm, Saturday 21 March
Location: Ross House, 247 Flinders Lane, Melbourne
Cost: $20
RSVP: Contact Holly Hammond. Prior payment appreciated but not necessary.

More information about Strategy and Soul and Plan to Win’s bookclub here. Invite friends on Facebook.