you can change the story

Tasmanian conservationists, campaigners and change-makers have never needed better skills, strategic thinking and tools at their fingertips.

To help develop these skills, Environment Tasmania is hosting a weekend of training in Hobart at the end of November. The training by Holly Hammond from Plan To Win will focus on story-based campaign strategy.

‘Story-based strategy’ utilises proven communication methods and tools to engage audiences, communicate values, challenge dominant cultural narratives and ultimately win campaigns.

  • Make story central to your campaign strategy – Learn creative tools to bring your campaign to life with drama, characters and imagery.
  • Understand framing and meme creation – Communicate your values and the central conflict your campaign addresses to engage your audience and reclaim the agenda.
  • Troubleshoot your campaign challenges – Come along prepared to share what you are working on, and what you need to be more effective.

The training includes case studies from a range of local and international campaigns and practical activities applied to real-life environmental campaigning.

This campaign training workshop is a rare opportunity for Hobart – don’t miss it!

11am Saturday November 30 to 5pm Sunday December 01, 2013

Level 1 100 Elizabeth St
Hobart, TAS

Bec · · 0362815102

RSVP here.