Story-based Strategy

02 September 2014 ~ 1 Comment

Campaign Communications Course

Boost your capacity to tell the story of your campaign or advocacy project. Engage people in action, reach key stakeholders and translate words and ideas into impact. Effective Communication Techniques, the final unit of the Graduate Certificate of Community Advocacy is open for enrolment, running this September and October. Complete this unit on its own, or […]

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20 November 2013 ~ 0 Comments

Hobart Campaign Training

Tasmanian conservationists, campaigners and change-makers have never needed better skills, strategic thinking and tools at their fingertips. To help develop these skills, Environment Tasmania is hosting a weekend of training in Hobart at the end of November. The training by Holly Hammond from Plan To Win will focus on story-based campaign strategy. ‘Story-based strategy’ utilises proven […]

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12 March 2013 ~ 0 Comments

Stories to Build Power

NB: Venue change There’s a lot of talk about the importance of ‘narrative’ these days. But what does that really mean, and how can we harness the power of story-telling to make our campaigns more effective? This new full-day workshop includes: Making story central to your campaign strategy. Learn creative tools from the Center for […]

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25 February 2012 ~ 1 Comment

Framing and the ALP Leadership

It turns out the positioning, tantrums and hot air of leadership struggles in electoral politics are useful for something – they give us an opportunity to look at frames and story-based strategy. Back in 2007 I wrote an article for the Change Agency’s enews about framing in the federal election campaign, and specifically the contrast […]

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16 November 2011 ~ 4 Comments

Songs and Stories

My friend Anne O’Brien is involved in putting on Songs of Meaning and Power in Sydney, 25 – 27 November. The weekend includes a number of workshops and song sharing circles to connect people with each other and their motivations for activism. This coming weekend I’ll be going along to the Commonground Festival in Victoria […]

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11 October 2011 ~ 0 Comments

Melbourne Campaigners Explore Story

The Melbourne Campaigners’ Network got off to a great start last Thursday with the first gathering attracting a diverse group of over twenty activists, campaigners and organisers. The focus of the night was an introduction to story-based strategy. We ran through some of the key terms used by US strategists smartMeme as part of their […]

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13 September 2011 ~ 0 Comments

RE:Imagining Change

A key focus of the Plan to Win project over the next few years is spreading the use of story-based campaign strategy among Australian social movements. Many social change battles are won or lost at the level of story. The recent hardening of offshore processing shows the persistence of one story about asylum seekers and […]

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31 August 2011 ~ 0 Comments

Melbourne Campaigners’ Network: October

The Melbourne Campaigner’s Network is a monthly gathering for campaigners, activists, and organisers to discuss ideas, exchange resources and discover new approaches to social change. Introduction to Story-based Strategy The October meeting is a report-back by Holly Hammond, Director of Plan to Win, on the Advanced Story-based Strategy Practitioners Training run by smartMeme in Oakland, […]

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31 August 2011 ~ 0 Comments

Learning to Change the Story

Earlier this year I spent two weeks on the west coast of the US. I travelled there to participate in the Advanced Story-based Strategy Practitioner’s Training run by smartMeme. The training was fantastic – I’ll be sharing what I learnt at Plan to Win workshops in the near future. Alumni from the smartMeme workshop, June […]

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